Our Story

Who we are.

Slowelle is an ethical wellness brand dedicated to nurturing a community that are focused on creating a healthy lifestyle through sustainable self-care.

Slowelle is all about creating intentional self moments: moments for you to be you, moments for you to focus solely on yourself, and moments that are dedicated to improving your current state of mind, body, and soul.

Slowelle lays the foundations you need to ensure your well-being comes first. By learning to actively slow down, reflect, and rest on the daily, we cultivate a deeper understanding, connection, and appreciation with ourselves. We believe practicing daily self-care activities leads to a healthier lifestyle.

Our mission is to bring moments of intentional slow wellness for you to become your most authentic self and to constantly remind you to take your time on your wellness journey.

Wellness made simple.

We want to make well-being a non-negotiable priority. We want to encourage everyone to start on their wellness journey towards a healthier lifestyle, and for those who are currently on their wellness journey- remind them to keep going. We want to spread the word that understanding wellness and practicing self-care is not difficult. It’s simple.

Everything you need to step into your wellness era is here: sustainable self-care goodies, wellness tools and resources, a new friend who sincerely cares about you reaching your wellness goals, and The Well Box.

The Well Box.

The idea behind creating The Well Box was to be able to take what you need when you need it. We stand behind our opinion that no one knows you better than yourself. We also wanted to be seen as a daily reminder that wellness journeys are meant to be stress-free, fun, and adaptable as you grow and evolve.

Which is why we encourage curating as many Well Boxes as you want, as often as you need. Every Well Box will be different because you’d be curating your wellness tools based on the needs of what your mind, body, and soul are craving.

The art of slow self-care.

We are embracing a slower approach to self-care for those craving moments of peace. The importance of practicing daily self-care will always be one of our top priorities we carry in Slowelle. We’ve envisioned for every Well Box to bring a moment where slowing down and self-care needs are intertwined together. We hope every Well Box offers a moment to break away from all the busyness and to tune into yourself, cultivating a deeper connection with your mind, body, and soul.


Gifting is our love language.

We believe gifting is essential to our well-being, so our brand focuses on spreading kindness and positivity one Well Box at a time. We express our affection by giving others and ourselves thoughtful gifts we took the time to choose carefully. We know the type of excitement and appreciation we feel when we are gifted something special from a loved one; we also know the kind of joy we feel when we pick out a gift to give.

Gifting allows us to create meaningful memories with loved ones, celebrate important milestones, and practice generosity as we are thinking of the needs of others. Sending a thoughtful gift, near or far, allows us to create joyful moments with those who are important to us.

Gifting ourselves has an enormous impact on our overall well-being. It’s a reminder that our wellness, self-care needs, and mental health are our constant priorities. Sending ourselves a gift encourages self-love awareness and cultivates a stronger bond with ourselves.